Direct Communication

With our turnkey direct marketing programs, you share the vision. We take care of everything else.

Incite Response provides turnkey direct marketing solutions. We expertly use all available direct marketing channels to achieve brilliant results. We accomplish this by analyzing and planning the entire picture, from initial strategy through creative execution, to detailed scrutiny of results. We provide the people, skills, content, systems, management, and support for targeted, successful, sustainable campaigns.

With your vision and our expertise, we will produce direct marketing programs that exceed your highest expectations.

• Incite Response delivers exceptionally high returns on your marketing dollars by delivering results, creating more revenue for you.
• Our highly-experienced and competent staff brings a unique, professional focus on your direct marketing, data, tracking and social network programs.
• We help you gain better control of your expenditures with our packaged plans.

Unlimited Email that Sets You Free

Incite Response will concept, create, design, launch, and track as many micro-targeted emails as you need to create and send each month.

If you would like involvement at a more intimate level, we can compose a calendar comprised of several months of future planning to keep you on track with your initiatives.

Popular uses of our unlimited email service in the hospitality industry are for leisure, eBoomerang (the email version of Boomerang), weekend/weekday needs, holiday and package specials, CVB follow-ups, brochure fulfillments, guest comments, Trip Advisor, third party conversions, e-confirmations, pre/post arrival marketing, etc. For group categories, popular uses include pre/post trade shows, thank you's, prospecting, wedding leads, etc. For corporations, uses include the reinforcement of sales blitzes, local referral programs and loyalty programs.

After each email campaign is launched, you are provided with a comprehensive set of reports including email open rates, clicks, bounces, and opt-outs. We keep your email database up-to-date and automatically suppress opt-outs and bounces from all future blasts in order to further enhance your success. If you wish to have a more detailed view of your campaign, such as the activity of each individual email address, we can provide that as well. This service proves especially helpful for group-related emails, allowing sales managers to follow-up on an individual basis.

Direct Mail that Sets You Apart

We concept, create, design and produce your postal mail programs with extraordinary efficiency.

We believe there is still a place for direct mail and that place requires highly-targeted lists and smaller campaigns. No other media offers the target ability, the flexibility, and the measurability of direct mail and email campaigns. This solution produces better results across the board. No other agency works as hard as we do to make your mailing list smaller and more productive, increasing your ROI tremendously.

Boomerang

Boomerang, our customized customer retention program, is a revolution in target marketing. This direct marketing program allows for 100% personalization of each and every piece of communication (postcard, letter, brochure, etc.) we send out. For example, if your business is a luxury hotel and resort, a tennis enthusiast family of six who has stayed with you twice will receive an offer for two rooms and tennis discounts, while the professional who frequents the spa will be informed of your recent spa renovation.

People respond to personalization—the proof is in the amazing results.

Web Landing Pages that Facilitate Dialogue

Web Landing Pages provide a bridge between the advertisement the customer receives from you and the action you would like him or her to take. They allow your customer to quickly and easily communicate with you.

Web Landing Pages:

• Facilitate flow from the postcard, social media or email campaign to the booking systems.
• Provide a means of communication from the recipient and a way for you to receive feedback.
• Provide a means for the recipient to update their preferences or opt-out of marketing messages.
• Collect vital information on "soft responses," responses that do not result in a sale.

PURLs

Personal URLs or PURLs take message customization to the next level.

This advance in web marketing solutions works by assigning a unique and very personal URL to each potential customer. For example,

www.DavidMetze.MarketingtoPeople.com

The email or direct mail recipient simply clicks on the link or types the link in their browser, taking him or her directly to their own personal web page. Here they will find an offer personalized to their unique needs, possible surveys, places to update personal information, and links to take action (i.e. book a stay at your hotel, etc.).

MyLink URLs boost web response by as much as 75% by integrating the individual's name into the domain. Customers tend to be intrigued by seeing their own name incorporated into a URL and it catches their interest. PURLs also improve service and your ability to gather information because they take visitors straight to their personal information to be updated as needed. One of the most useful benefits of a MyLink URL is the improvement we see in collecting email addresses from print mail recipients.

Gathering Information with Surveys

Properly and effectively gathering vital information is a learned skill. At Incite Response, our team's experience in this area allows us to create and implement surveys that will increase your database of email addresses, physical addresses, phone numbers and other imperative information. Our writers can write surveys for you or suggest improvements or even edit your existing surveys.

Surveys also provide an easy venue for your customers to supply you with helpful feedback. To increase sales, it is important to know what will draw existing customers back and what will encourage new ones to give your company their business.

Our surveys are an excellent way to foster communication from your customer directly to you.

Call Tracking Systems and Call Monitoring

Our call tracking service includes the use of toll-free numbers (toll charges included), that you can assign in any way you like to various marketing initiatives such as pay-per-click promotions, newspapers, magazines, email and websites. The service offers you the immensely useful capability of real-time online phone call tracking. Using this service allows you to instantly know the time of call, duration, Caller ID information and have a recording of each call to be used for training and quality control.

Call monitoring includes all of our call tracking services with an added perk. In addition to call tracking, the Incite Response team will listen to a designated number of calls and grade them on quality, indicate the revenue generated and provide you with an overall picture of your call success.