Content and Social Networks
In the Attention Age, content is the currency. We create content people enjoy, appreciate and pass along, thus spreading the word for you.
The rise of social networks has shifted the control of information away from businesses and mainstream media into the hands of the individual. This has allowed marketing to become personal. There is a wealth of opportunity in the CONTENT you develop. To fully benefit from social networks, businesses will need to break free of traditional, outdated marketing communication models and embrace a new type of marketing. In essence, social network content is a back door to your customers.
With so many advertisers vying for consumer interest, people are effectively avoiding traditional advertising channels and expecting more from marketing to gain their attention.
Valuable content provides that extra incentive to act on your message that your customers crave.
Our experts develop content that entertains, informs, attracts attention, generates online conversations, and encourages individuals to share throughout their social networks. Consumers want more from marketing than to just receive naked information, they want to receive something worthwhile that will enhance their lives and the lives of their friends and family. We develop quality video for podcasts and YouTube, articles for blogs, blog entries, newsletter articles and audio podcasts.
Our social network content includes:
- Video for podcasts and YouTube
- Audio podcasts
- Video shorts
- Blog content
- Newsletter content
- Social strategy development
When customers are provided with valuable content, they visit your website, read about promotions, and become interested in and loyal to your company.
We help companies define their goals for social network content in order to be successful. Goals may vary among platforms. For example, YouTube could provide a behind-the-scenes look at your organization or a deeper look into the experience you offer. Blog posts can tell interesting stories about people, events and local happenings that add real value to your site. Incite Response will direct your efforts and budget towards the best possible ROI.
Our one-stop social media program is remarkably flexible. We develop video content in the form of podcasts (both video and audio-only), YouTube video, blog entries, articles and email campaigns. The content can be a communication from you to your customers or a communication from a sponsored third party. Both can be effective if done properly. Direct messages are simple and straight-forward, while using a sponsored third-party allows your customers a "second opinion."